Action Figure Collectibles Market shall reach a value of $X Billion in 2033, growing with a CAGR of x% during the forecast period of 2023 to 2033.
The global market for action figure toys was valued at $9 billion in 2021 and is estimated to reach $15.3 billion by 2031, experiencing a compounded annual growth rate (CAGR) of 5.3% from 2022 to 2031.
However, the outlook for Europe and North America presents concerns. The epicenter of the epidemic has shifted to Europe, the United States, and Brazil. This geographical shift, coupled with global trade restrictions, poses challenges to the status quo. Furthermore, shortages of raw materials could potentially create hurdles for industry stakeholders. Those who source materials locally are in a more advantageous position.
The valuation of the action figure toys industry stood at $8.9 billion in 2021 and is anticipated to reach $15.2 billion by 2031, registering a steady CAGR of 5.3% from 2021 to 2031. The Asia-Pacific region is poised to dominate the action figure market during the forecast period.
The market for action figure toys holds considerable global allure due to its lucrative nature. A significant contributing factor to its popularity is its high profitability; the average retail price of an action figure toy is approximately twice the wholesale price. The Asia-Pacific region offers substantial growth opportunities for market players, fueled by a substantial consumer base and rising disposable incomes. This environment presents an opening for launching premium and interactive toys, prompting manufacturers to focus on expanding their presence in the region.
Moreover, countries in Latin America, notably Brazil, present attractive prospects due to favorable government policies, privatization initiatives, and efforts to combat unfair competition and counterfeit toys. The anticipated increase in the number of children over the coming years is expected to positively influence market growth. According to the World Bank, approximately 25.6% of the global population is under the age of 14. This youthful demographic, especially prevalent in developing nations such as India and China, contributes to the demand for toys, particularly in the Asia-Pacific region.
The action figure toys market is segmented by material type, age group, sales channel, and region. Material types include plastic-based, silicon-based, and others. Age groups encompass children up to 5 years, 5 to 10 years, and above 10 years. The market is divided by gender into categories of boys-related, girls-related, and neutral. Sales channels include hypermarket/supermarket, specialty stores, departmental stores, online platforms, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA (Latin America, Middle East, and Africa).
Within the material types, the plastic material segment for action figure toys holds a significant market share and is expected to maintain its prominence over the forecast period. Plastics are favored as an ideal material due to their cost-effectiveness, durability, ease of maintenance, and versatility in shaping. Notably, manufacturers are embracing sustainable practices in producing plastic action figure toys.
Specialty stores command a major market share based on distribution channels, leveraging their capacity to promote both international and private label brands. Evolving retail landscapes, shifts in consumer behavior, and overall lifestyle enhancements globally have ushered in new retail formats.
Regionally, North America stood out in 2021 as the largest contributor to the action figure toys market, holding a share of approximately 38.7%. Market players are intensifying their retail presence in the region, with companies like Amazon, Walmart, and Target expanding their toy assortments and stepping up their marketing efforts. Initiatives like Walmarts digital playground and Amazons holiday toy catalog have played a role in this expansion.
Key players in the action figure market have adopted acquisition and product launch strategies to enhance profitability and strengthen their positions within the kids toys services market. Among the prominent players profiled are Hasbro Inc., Mattel Inc, Lego System A/S, Spin Master, Bandai Namco, McFarlane Toys, National Entertainment Collectibles Association, Hot Toys, Square Enix, and Kotobukiya.
By Material
Plastic material
Silicon material
Others
By Age Group
Up-to 5 Years
5 to 10 Years
Above 10 Years
By Gender
Boys
Girls
Neutral
By Distribution Channel
supermarket hypermarket
Specialty stores
Departmental stores
Online channels
Others
By Region
North America (U.S., Canada, Mexico)
Europe (UK, Germany, France, Italy, Spain, Russia, Rest Of Europe)
Asia-Pacific (China, Japan, India, Australia, Asean, Rest Of Asia-Pacific)
LAMEA (Brazil, Saudi Arabia, UAE, South Africa, Rest Of LAMEA)
