The automotive display market is segmented by display technology (LCD, TFT-LCD, OLED, Digital Lighting Processing (DLP), Plasma Panels), display size (Less than 5”, Between 6” to 10”, Greater than 10”), display resolution(Standard Definition (SD), High Definition (HD), Ultra-High Definition (UHD)), application (Exterior Display like Side Mirror Display, Vehicle Signage/ Display Boards, Pixelated Lights for Exterior Lighting and interior display like Head-up Display (HUD), Centre Stack Display, Rear Seat Entertainment Display, Rear View Mirror Display, Instrument Cluster), Vehicle Type (Passenger Vehicle, Light Commercial Vehicle, Buses & Coaches, Trucks)
Automotive Display Industry size exceeded USD 13 billion last year. It is further projected to grow at a CAGR of more than 9% in the next 7 years.
An electronic screen installed in a vehicle that provides helpful information to the user and passengers is called an automotive display. The large screens easily may be integrated with modern hardware and software systems like as Android Auto, Spotify, and Apple CarPlay is further driving up demand for these displays. Meeting the increasing corporate demands caused a surge in investment automobile display.
The centre stack displays contributed to 41% of the market share as of 2021. They are basically infotainment systems offering interactive features like navigation, cabin music, temperature controls etc. The demand for centre stack displays in vehicles is largely driven by the progress in self-driving and connected cars. The HUD segment is expected to show the fastest CAGR of 8.7% over the coming 7 years.
• The one with a display size larger than 10" is predicted to increase at the quickest CAGR (9.1 per cent) over the next seven years. In 2021, the category with 5"-10" display size had the highest revenue share of 46.4 per cent.
Technology as a brand differentiator: boosting the market for automotive display
• Nowadays, touchscreens are used to integrate several functions within a vehicle as if it’s what combines all other features. The idea of replacing all buttons with touchscreen displays in the near future cannot be overlooked.
• Flexible OLED, which is commonly utilised in some high-end smartphones and wearables, is currently being used as a prototype by several automobile businesses. However, as compared to LCD, this technology has some backdrops, including worse reliability and a shorter guarantee. LCD is also being significantly more expensive is lower in quality than OLED.
Innovative display products launched by manufacturers for an extra edge in the competitive market
Novares employed OLCD displays in Nova Car 2, a demonstration vehicle. The cars interiors included: an S-shaped centre console, concave digital side view mirrors on both sides, and an OLCD passenger HMI touchscreen integrated into the rear door panel. Sekisui Chemical designed its Head-up displays (HUD) with a material called Sekisui Chemical for displaying important information in the car windshields.
Latest trends include the usage of automotive displays in an extended range of vehicles
Recent trends show that even mid-segment automobiles are attempting to include these screens, indicating market expansion. So it can be said that the use of automobile displays is no longer confined to high-end vehicles.
Continental announced the manufacturing of HUDs for trams in January 2022. This change will fuel the growth of the HUD industry and is anticipated to improve road safety while also making travels more comfortable.
Nippon Seiki Co. Ltd has established a new facility in the Republic of Poland for mass production of HUDs in May 2022. Additionally, firms like as Continental, Denso, and Nippon Seiki are focusing on cost reduction in windshield HUDs.
Increased demand of advanced infotainment system enhancing the revenue of Indian automotive display market
By 2021, centre stack screens would account for around 45 percent of the car display market. The growing need for modern infotainment systems in automobiles drives demand for advanced infotainment systems in India. Many automakers are forming strategic alliances in order to expand their product offerings with display OEMs.
Increased importance towards safety and convenience of riders creates the demand for a smart display
The rapid growth of the automotive display industry is influenced by many factors. The foremost factor is the ever-increasing need for consumer comfort, safety, and convenience. Autonomous and semi-autonomous vehicle technology is in high demand today, particularly in emerging economies. This is projected to open up new growth opportunities in the future years.
These technologies and trends make a substantial contribution to improving the riding experience. The constant advancement of technologies like as AI-enhanced agents, speech recognition, and NLP pave the path for increased income in the car display industry. Moreover, displays that use 3D, auto-stereoscopic, multiple layers, Diffractive Light field Backlighting (DLB), prismatic, and other depth-conveying technologies are likely to gain acceptance throughout the forecast period, bolstering market growth potential. The in-vehicle entertainment system is an essential component of cars. The Honda E Urban Electric Vehicle (EV), for example, has a 32-inch-wide console display with three independent screens beneath a top layer.
Inclination towards new technologies and regulations favouring the automobile display market
Applications consisting of 5G technology often need high-quality screens, making opportunity for smart automobile displays. 5Gs high-speed internet can assist in linking display systems with revolutionary applications such as cloud gaming, AR, VR, and video streaming. An increased interest in 5G and wireless technology also aids in the creation of new business prospects.
Many prominent countries governments have imposed restrictions on the automobiles consisting of steering- mounted controls and other comparable features. This is done to ensure the safety of passengers and drivers. And this, in turn, increases demand for gadgets such as smart displays in these locations.
However, there are numerous hazards connected with todays integrable display systems. Connectivity with devices such as cell phones, tablets, and music players’ raises the likelihood of system hacking and so functions as a constraint. Any wireless technology carries the danger of cyber-attack.
The integration between smart displays and driver assistance systems is helpful for manoeuvring the vehicle. This process of integration is, however, not very easy. Even if no external systems are connected, the possibility of hacking cannot be eliminated. By default, all modern cockpit gadgets are linked to the web network and internet. This might be the source and cause of any cyber dangers in the system.
Asia-Pacific Region, particularly China, is the hotspot of automotive display manufacturing.
The automobile display sector of China accounts for a huge portion of output in the Asia-Pacific region. In 2020, the Asia-Pacific region alone provided 50% of the market share, and it is predicted to expand at the quickest rate throughout that time period. The European area also contributed significantly to market share.
Revamp of automotive display market post COVID 19
The world economy experienced a dramatic downturn as a result of the COVID19 epidemic. This was because of supply chain disruptions as well as the precautionary needs of their workforce. The automotive display business was severely impacted. Continental, Bosch, Panasonic, Nippon Seiki, Denso, LG Display, and Garmin are among the well-known companies that have ceased or curtailed manufacturing of vehicle display equipment. This was due to a negative impact on customer spending capacity as well as operational issues in the manufacturing sector. Moreover, several manufacturers altered their business strategy in order to reduce costs. Anticipating low demand and acting as a preventative move to safeguard their staff, they limited the number of people working from a certain site at any one moment.
It is now believed that with the globe gradually returning to normalcy, the market will soon be able to resurrect itself and demonstrate steady growth in the coming years.
The new advancements in automotive display technology: 2022 to 2032
Since the demand for electric vehicles is growing, the automotive vehicles, mainly cars, get certain new invocative features. First, the cars now have a bigger display panel because of the large amount of space on the dashboard. Second, the bigger displays are incrementing and adding to the aesthetics of luxury automobiles. Third, now the display panels are available with the feature to reconfigure the set up. This makes it even more users friendly. Lastly, the display system contains smart mirrors and chip based solutions adding to the already useful features.
Automotive display market Research Report Analysis Highlights
• Historical data available (as per request)
• Estimation/projections/forecast for revenue (2022 – 2032)
• Data breakdown for every market segment (2022 – 2032)
• Gross margin and profitability analysis of companies
• Price analysis of each product type
• Business trend and expansion analysis
• Import and export analysis
• Competition analysis/market share
• Supply chain analysis
• Client list and case studies
• Market entry strategy
Industry Segmentation and Revenue Breakdown
Product Type Analysis (Revenue, USD Million, 2022 - 2032)
• Digital Lighting Processing (DLP)
• Plasma Panels
Product Size Analysis (Revenue, USD Million, 2022 - 2032)
• Less than 5”
• Between 6” to 10”
• Greater than 10”
Product Resolution Analysis (Revenue, USD Million, 2022 - 2032)
• Standard Definition (SD)
• High Definition (HD)
• Ultra-High Definition (UHD)
Application Analysis (Revenue, USD Million, 2022 - 2032)
• Side Mirror Display
• Vehicle Signage/ Display Boards
• Pixelated Lights for Exterior Lighting
• Head-up Display (HUD)
• Centre Stack Display
• Rear Seat Entertainment Display
• Rear View Mirror Display
• Instrument Cluster
Vehicle Type Analysis (Revenue, USD Million, 2022 - 2032)
• Passenger Vehicle
• Utility Vehicles
o Light Commercial Vehicle
o Buses & Coaches
Sales Channel Analysis (Revenue, USD Million, 2022 - 2032)
Key players in the automotive display market
• Bosch(Germany), DENSO (Japan)
• Visteon (US)
• Nippon Seiki (Japan)
• Continental (Germany)
• Panasonic (Japan)
• Yazaki (Japan)
• Pioneer (Japan)
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