E-Learning Market size shall reach a value of $227,383.1 Million in 2020 to $405,000. Million in 2027, growing with a CAGR of 8% during the forecast period of 2020 to 2027.
E-learning refers to all sorts of education and training on online platforms, allowing distance learning through various IT tools and instruments. It represents a revolutionary technique that permits a simplified access to the learning materials and ensures an optimized user-teacher interaction outside of the classic classroom. E-learning is available through diverse formats such as courses and programs.
The E-learning is a fast-paced and cost-effective training alternative that substitutes perfectly the traditional, somewhat “archaic” and relatively expensive method. Nowadays, E-learning stands as the most adequate means to deliver information to a larger audience conveniently anywhere and anytime. E-learning has resulted in an increased income for 42% of US organizations.
|Estimation (Base Year)||2019|
|Quantitative Analysis||Revenue, Production Units, Market Share, Gross Margin, Segment Breakdown, CAGR 2020-2027|
|Qualitative Analysis||Market Trend, Growth Driver, Restraint, Competition, Value Chain, Segment Analysis|
|Available Customisation||Custom Report Available on Specific Country/ Product Type on Client Request|
The key factors supporting the growth of the E-learning market:
The world has taken a massive turn towards all sorts of alternative learning, mainly because of the many opportunities and facilities it opens before large selections of recipients. The global e-learning market has been meticulously optimizing its content and adapting it to the needs and requirements of its end-users. Therefore, it represents a flexible, self-paced and adaptable learning mechanism and a surer learning shortcut for a considerable number of recipients, this demand leads by consequence to a big growth in the market of E-learning. It is also a somewhat predictable inclination due to the increasing usage of technology and electronic devices, to the extent that traditional learning without using digital resources and technological instruments has become unimaginable. The market is growing substantially thanks to the widespread good-deals of subscriptions on E-learning platforms, such as Ivy League university courses and consultable data of renowned institutions. Unofficially, many trending websites and mobile applications offer a wide database of informative and rich video tutorials to help acquire a tremendous variety of skills without even needing an interaction with the tutor. On top of all these relevant factors, the E-learning market displays more properties as an advanced learning method to increase its customers, among which is the extreme adaptation of information to the levels of understanding of each target recipient, as to make the content easily accessible and apprehended by everyone, in this vision, many websites include videos attachments and animated clips or images to illustrate the ideas they want to convey, along with the concept of gamification that makes the process of learning fun and appealing even to younger audiences.
On an academic level, most universities and higher education institutions tend to develop besides their conventional informative websites, mobile applications that are easily consultable by students in order to access their courses and track their curriculum as well as check administration related data such as timetables.
On a corporation level, the idea of E-learning has grown in popularity because it allows an effective and easily trackable level of training without needing a physical face-to-face content which makes it more cost-effective and schedule-friendly to many busy companies workers. Moreover, E-learning requires advanced hardware and software resources that allow it to become an autonomous platform that the corporation can supply with endless data entries without worrying about exceeding storage limits that exist in most conventional websites and applications. On another note, the usage of “cloud-based” E-learning platforms has allowed a better and easier accessibility to online contents to the point that it becomes consultable through mobile phones with a maximal content delivery, time management and just a few clicks away.
The study of the E-learning market:
The market size:
The E-learning market has tremendously grown in popularity in the past few years, as it made a market value of more than USD 190 billion in the year 2019 and is expected to grow more substantially as to reach USD 300 billion by the end of the year 2025, be it an estimated CAGR raise of 8% in the abovementioned period. This market size has grown significantly due to the high investments of both corporations and higher education institutions in incorporating and implementing the E-learning as a primary means in their education and training policies. These numbers are expected to be more unstable and unpredictable in this specific period in light of the Covid-19 global pandemic outbreak, that evinced that E-learning is the only prevailing technique in such critical situations, as more than the half of world population are under a lockdown and can only complete their jobs or attend to their classes via online platforms, even the most skeptical towards this means of learning have ended up complying and adapting to it.
The market share:
The E-learning market is a ripe and abundant opportunity for many major players that seize each technological operation and new niche to expand their business operations and attract more users and customers to their platforms. These players are based all over the world and retain the biggest shares of this market, not allowing for many newcomers to penetrate the business. Their only preoccupation is adapting their content and services even more to the requirements of end-users and beating their competitors to any possibility of new innovative ideas and potential local markets where favorable conditions are available, consequentially making the landscape of this market highly competitive. Among the major key players of this sector, we can name Apollo Education Group Inc, Oracle, Pearson PLC, The British Council, Blackboard Learn, Meridian Knowledge Solutions, Citrix, CERTPOINT Systems and Learning Pool, along with a variety of prominent players namely, Docebo, edX, Coursera, Edmondo, Educomp, English Attack, Aptara, Cengage Learning, Desire2Learn, FutureLearn, Litmos, McGraw-Hill eLearning Group, Simplilearn, Skillsoft, Open English along with many others.
The market segmentation:
The segmentation of this market needs to be held out on many levels, so as to thoroughly understand how complex and multifaceted it is. Many nuances of segments exist on the market of E-learning, the segmentation that is very prominent is the one based on the delivery mode, whereas the second subtype is related to the learning mode, the third to the type, the fourth to end-users and finally the last to the geographical distribution of this market.
i. Segmentation based on the delivery mode:
We can distinguish between three subtypes of delivery modes in the E-learning technique:
• Packaged content.
The packaged content segment retains the biggest market share, due to its easy accessibility and its pocket-friendly properties. This segment is expected to stay at the first position in the years to come, as it is the most used and innovative delivery type. However, the Learning Management System (LMS) segment is anticipated to grow at a faster pace and to reach a higher CAGR in the upcoming period, due to its widespread usage mainly in corporations that opt for SaaS-based LMS to train their employees and track their levels of learning. The third segment comprises mainly video learning and virtual classroom platforms that are also expected to rise drastically in importance and in market value especially after the viral outbreak and in light of the lockdown that made their usage more convenient and frequent.
ii. Segmentation based on the leaning mode:
The two available learning modes online are instructor-led or self-paced learning. In terms of popularity, the self-paced method is the highly used and recommended technique in learning online, it represents a flexible, shackles and stress-free process that lures many people and makes learning more fun and accessible. The self-paced mode is expected to keep being on top as it represents a high amount of available resources and is the most cost-effective option. However, in light of the current world lockdown, instructor-led learning is rising in popularity as it substitutes the traditional classroom setting and ensures more engagement and productivity.
iii. Segmentation based on the type:
The E-learning is used for two main purposes, training and testing. The training segment represents 75% of the global market share and that is justified by the growing requirements to train individuals. However, the testing segment is also anticipated to grow significantly in terms of the CAGR due to the current lockdown situation, the easy usage of such platforms and the preciseness of testing online.
iv. Segmentation based on end-users:
The possible end-users that can benefit from the E-learning market are:
• Education institute.
• Miscellaneous individual uses.
The corporate segment dominates the global market of E-learning due to its intensive usage in the professional environment the most. However, K-12 (terms coining the educational technology), higher education institutes and individual uses are expected to outgrow the first segment due to the high demand the market witnesses from these end-users, as well as the inclination of individuals towards this technique in many purposes such as skill-acquiring, language-learning and other relevant subjects.
v. Segmentation based on the geographical distribution:
North America retains the largest share of 40% in the E-learning market due to its early adoption of this educational method and the mass involvement in normalizing and spreading its usage. However, both Europe and the APAC region contribute majorly in the market by establishing various programs and courses and inviting the corporate system to follow this trend as well, even the developing markets in the MEA region are catching up on this technological innovation trend and are displaying more efforts to make it a successful experience. Overall and on a global scope, the market is growing exponentially in terms of usage and revenue, especially by the high engagement of youthful populations and audiences and the willingness of more people to be autodidacts and to improve their acquired skills with the most effective costs and the least efforts possible. The popularity of E-learning platforms is increasing substantially on a global level generating by consequence an even richer and more diverse supply to the world market of E-learning.
The market forecast:
It is no secret that the world’s hidden magical power is its connectivity and its rapidity in demanding and supplying the information. Those luxuries would not have been possible without the internet and the wide database and consultable gems it lays before humanity. This very idea of laying the information at the bare between the hands of the user is the concept of E-learning and what keeps it rising in popularity day after day. With all the above mentioned benefits of this means of education and training, the E-learning market has guaranteed its share, profitability and reputation in the global economic market, all is left to do is establish new trends and dynamics and bypass the hindrances blocking its way to reach an optimal level of completion. Amongst the trends that the E-learning sector is working on to strengthen its positions are:
• AI assisted learning.
• Video learning.
• Advanced content gamification.
• AV/VR inclusive technology learning.
• Advanced mobile learning.
• Ameliorated user-tutor interaction.
E-learning will shatter the profitability rates once it incorporates more mobile and portable delivery platforms than the ones merely accessible through desktop computers. This portability of learning will promote by consequence more concise and targeted search queries and a content that is adapted to these quests; this way E-learning will become more practical and more channeled towards contextualized needs. On another note, E-learning is not exempt from adapting a somewhat fun and commercial approach in a vision of procuring a better understanding and an accurate vulgarization of whatever content in hand. It is exactly in this perspective that gamification and bite-sized learning are being supported by the E-learning platforms as active methods to make the information stick faster and longer with younger recipients than a conventional course material, also by making a sensory experience that stimulates them in various mental aspects as well as making it a fun process to learn pushing them to even become motivated enough to make the initiative of searching for knowledge.
On the bottom line, E-learning should become a more normalized and widespread means of learning, as it turns out that it is the only prevailing learning method in the upcoming years of intense technological usage and innovation. As a response to this prospective demand, the market should supply with more adaptable content and make its platforms more cost-effective and accessible on a global scale, as to include each potential recipient in the process of learning and why not, make it a fun process rather than a formal, conventional one.
Increasing penetration of internet access and advanced technology with increasing adoption of training and learning programs online for corporate and academic set up especially after the alarming situation of the pandemic is expected to drive the e-learning market globally. North America is estimated to gauge up its market podium with constructive policies and e-learning programs underlining smart education strategies in the region.
Europe is expected to stride ahead in the market owing to an increase in the number of mobile learning applications with various end user industries like healthcare, corporate, and education sectors to train students and employees online.
The Asia Pacific region is also estimated to trail ahead in the market owing to improving technological developments and increasing penetration of 4G and 5G network that contributes to a vast reaching network of people connecting to learn online. Also, the Middle Eastern region is presumed to grow substantially with cloud-based e-learning platforms with a reduction in costs driving market growth in the region.
E-learning Market Research Report Analysis Highlights
• Historical data available (as per request)
• Estimation/projections/forecast for revenue and unit sales (2020 – 2027)
• Data breakdown for every market segment (2020 – 2027)
• Gross margin and profitability analysis of companies
• Price analysis of each product type
• Business trend and expansion analysis
• Import and export analysis
• Competition analysis/market share
• Supply chain analysis
• Client list and case studies
• Market entry strategy
Industry Segmentation and Revenue Breakdown
Type Analysis (Revenue, USD Million, 2020 - 2027)
• E-learning solutions
• E-learning system
Application Analysis (Revenue, USD Million, 2020 - 2027)
• Higher education
Region Analysis (Revenue, USD Million, 2020 - 2027)
• United States
• United Kingdom
• South Korea
• Middle East
• Rest of World
E-learning Market Companies
United States E-learning Market Research Report
Europe E-learning Market Research Report
Asia Pacific E-learning Market Research Report
India E-learning Market Research Report
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