Feminine Hygiene Products Market size was estimated at $27,684.3 Million in 2019 and is expected to reach $42,458.6 Million by 2027, growing at a CAGR of 6.3% during the forecast period of 2020 to 2027.
Feminine hygiene products refer to those items which are used by women for personal care, especially for maintaining the hygiene of their private parts. These products are majorly used during times of menstruation or other vaginal discharge and hormonal functioning. Such hygiene products are either reusable or disposable. Pantyliners, tampons and sanitary napkins are some of the disposable products whereas menstrual cloth pads, period panties and menstrual cups are amongst a host of reusable feminine hygiene products. These products have continuous demand in the market as they preach safe and healthy living for the females.
It is only recently that the awareness of female hygiene and health has been on the rise, and this has given rise to a lot of producers of the concerned products. The critical fact here is that low-cost hygiene products have a continuous demand which is boosting the market. In developing countries, especially the Asia-pacific region, the idea of menstrual hygiene is increasing every day now. This opens up a broad new market where producers can pitch in with their high-quality products at affordable pricing. The point of sale for female hygiene products is increasingly sold in malls, drug stores, convenience stores and even grocery shops. More sales unit will result in more sales opportunity for the market. Globally, the market share for female hygiene products is set to increase by 5% at least until the year 2025. Aggressive marketing by big players such as Procter & Gamble and Johnson & Johnson will only make the market more lucrative for growth. In the days to come, hygiene awareness will only keep increasing and hence needless to say that the market for feminine hygiene products will see positive growth trends.