Feminine Hygiene Products Market size was estimated at $27,684.3 Million in 2019 and is expected to reach $42,458.6 Million by 2027, growing at a CAGR of 6.3% during the forecast period of 2020 to 2027.
Feminine hygiene products refer to those items which are used by women for personal care, especially for maintaining the hygiene of their private parts. These products are majorly used during times of menstruation or other vaginal discharge and hormonal functioning. Such hygiene products are either reusable or disposable. Pantyliners, tampons and sanitary napkins are some of the disposable products whereas menstrual cloth pads, period panties and menstrual cups are amongst a host of reusable feminine hygiene products. These products have continuous demand in the market as they preach safe and healthy living for the females.
It is only recently that the awareness of female hygiene and health has been on the rise, and this has given rise to a lot of producers of the concerned products. The critical fact here is that low-cost hygiene products have a continuous demand which is boosting the market. In developing countries, especially the Asia-pacific region, the idea of menstrual hygiene is increasing every day now. This opens up a broad new market where producers can pitch in with their high-quality products at affordable pricing. The point of sale for female hygiene products is increasingly sold in malls, drug stores, convenience stores and even grocery shops. More sales unit will result in more sales opportunity for the market. Globally, the market share for female hygiene products is set to increase by 5% at least until the year 2025. Aggressive marketing by big players such as Procter & Gamble and Johnson & Johnson will only make the market more lucrative for growth. In the days to come, hygiene awareness will only keep increasing and hence needless to say that the market for feminine hygiene products will see positive growth trends.
Feminine Hygiene Products Market Growth and Trends
The most important factor contributing to the rise in the feminine hygiene product market growth is the safety and hygiene of women during the menstruation cycle. Women go through this natural process every month and in order to avoid infection during these times, it is very important to maintain safety and hygiene. Also, increasing awareness amongst women about the importance of hygiene is another key factor contributing to the feminine hygiene product market growth. Along with this, government initiatives to spread awareness in regards to women safety and hygiene is also an important factor contributing to the market demand. There has been a drastic change in the lifestyle and also a major boost in the purchasing power of the female population which has resulted in the increase in the feminine hygiene product market. Female hygiene products such as sanitary napkins, menstrual cups and tampons are user friendly, easy to use and very convenient thus impacting its increasing market growth and demand.
There has been an increase in the demand about alternative hygiene products such as tampons and party liners and increase in the consumer education and awareness has led to an increase in the demand of the products contributing to its market revenue. Also, innovation and advancements in the retail market has boosted the increase in the demand of tampons resulting in the high market trend.
The existing market for feminine hygiene products is most likely to witness booming growth in the coming years. The growth in demand for feminine hygiene products is expected to be accentuated on a worldwide basis as a result of increasing female population, rapid urbanization, increasing awareness of menstrual health and hygiene, and increasing purchasing power of females from women empowerment. Menstrual health and hygiene being treated as a fundamental right of women and girls, and hence considered as a key objective in its Sustainable Development Goals for 2030 calls for subsequent enhancement of female literacy in this area which would in turn create an awareness of the essentiality to use feminine hygiene products. This would consequently positively impact the mindsets and generate their demand and adoption also in suburban and rural sectors, boosting the practice of health management. Increased awareness and the use of disposable feminine hygiene products, such as sanitary pads, tampons, and panty liners, in comparison with reusable feminine hygiene products are driving this segment. The incentive of prevention of infection and illnesses that could be contracted without using personal hygiene products is a vital factor contributing to increased demand in the market. The high utility of these feminine personal hygiene products is a major propellant in their market growth, and therefore there would never be declining demand in this category.
Personal hygiene requirements remain unattended to largely because of poverty, discriminatory social norms, gender inequality, and cultural taboos, as females are stigmatized, harassed, and socially excluded during menstruation. This compels girls and women to adopt traditional feminine hygiene products or completely avoid using them, thus restricting growth in demand for personal hygiene products. The non-biodegradability of feminine hygiene products adds to environmental concern but is being looked into by introducing eco-friendly product material to counter this challenge.
A few challenges to this market growth are the infections and allergies caused due to the usage of tampons and menstrual cups and low awareness about the existence of female hygiene products in the underdeveloped and developing nations.
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