Hand Sanitizer Products (Gel, Foam, Spray, and Others), End-Use (Restaurants, Schools, Hospitals, Household Purpose, and Others) and Distribution Channel (Online Store, Departmental Store, Pharmacy Store, and Others)
Hand sanitizer market overview:
Hand sanitizer is an alcohol-based or alcohol-free antiseptic solution used to clean the hands as an alternative for the classic water and soap, to maintain personal hygiene and decrease the risk of transmission of infectious diseases that can land on the hands when they come in contact with other surfaces. Hand sanitizers are generally effective disinfectants that are now being widely used on a daily basis by people especially in public spaces, such as schools, means of transportation, supermarkets and hospitals to exterminate up to 90%of the existing germs on the hands, this usage of hand sanitizers has been found the decrease the annual rates of Influenza and flu outbreaks.
The key factors supporting the growth of the hand sanitizer market:
The global mindset has taken a collective inclination towards personal hygiene and its contribution in one’s health and overall well-being, and since the hands are the first body parts that come to direct contact with multiple surfaces, it only makes sense to create specific products aimed at disinfecting them and keeping their hygiene and cleanliness. Those preventive measures can make a huge difference in the transmission of contagious and air-borne bacteria and viruses as we know it, this necessity has manifested itself on a wider scale since the recent outbreak of the Ebola epidemic and got even more serious and urgent with the current pandemic of Covid-19, as a direct result of this outbreak, the hand sanitizers shelves were emptied and their market value and revenues have sky-rocketed. All these changes that the world is being subjected to, ranging from the global health crisis to the rising awareness of individuals about the importance of personal hygiene have made that the market of hand sanitizers grows abruptly and significantly in the past few years, only to keep on increasing more and more in the near future.
The study of the market:
The market size:
The global hand sanitizer market has made a revenue of USD 919 million in the year 2016 and is anticipated to reach a market value of about USD 5.08 billion by the end of the year 2025 to round a CAGR of 11.70% in the abovementioned period, making that the hand sanitizer requests have increased more than any other hygiene products segment in the world. The hand sanitizer market has been witnessing exponential growth in the past few years, especially with the recent outbreak of the global pandemic of Covid-19 that made the sales of hand sanitizers become unimaginable all around the globe with a demand that is 1400% superior to the normal conditions.
This market size is justified by factors such as the rising awareness of the importance of personal hygiene and the prevention against transmittable and infectious diseases, along with the cost-effectiveness of these products, their portability, and easy usage. All to make the hand sanitizers market triumph over its concurrence in the other hygiene segments namely hand washes.
The market share:
Unlike most other hygiene products segments, the hand sanitizer market is not known to be subjected merely to the dominance of a minority of key leaders and massive manufacturers, the big renowned establishments have created the concept and the market trends, but soon after newcomers have joined the wave and contributed immensely to the market with quite innovative ideas, amongst the early and successful big names that also invaded the hand sanitizers market, we can name Procter and Gamble Company, Gojo industry Inc, Best Sanitizers Inc, Henkel Corporation, Unilever, The Himalaya Drug Company, Vi-Jon Laboratories, Kutol Products Company and Linkwell Corporation. However, the recent outbreak has caused an overwhelming shortage that these lead players could not counterattack, consequentially many indie hand sanitizer brands have presented their products along with the DIY trend that makes it possible for people to make their own hand sanitizers from scratch following a selection of online tutorials promoted by social media.
The market segmentation:
It is necessary to discern between four distinct levels of repartition in the market of hand sanitizers, the first is a segmentation based on the format of the product, whereas the second focuses on the distribution channel, the third is in terms of the geographical distribution and the last sheds light on the end-user of this production.
i. Segmentation based on the format of the product
This level of segmentation makes the distinction between gel, foam, and spray hand sanitizers; they all have the same functionality yet have different chemical and physical properties. In the language of the market, gel hand sanitizers retain the largest share in terms of revenue due to their easy application, their availability and high convenience in terms of rapid skin absorption and effectiveness against germs and bacteria. Foam hand sanitizers come in second with a rising potential and a possibility of growth in terms of revenue due to their cost-effectiveness and durability, last but not least are the spray hand sanitizers that are not to everybody’s taste but they are still viewed as very convenient by many customers.
ii. Segmentation based on distribution channels:
Hand sanitizers are commercialized on many levels and in different typologies of stores, namely departmental stores such as supermarkets and hypermarkets, pharmacies and convenience stores and online platforms. In terms of revenue, departmental stores score the largest sales, which is very predictable since most customers prefer to purchase hygiene products from supermarkets. However, online stores are considered to be the fastest-growing distribution channel that is swiftly increasing in popularity, as many customers tend to buy all their needs on online platforms and get them delivered at the comfort of their homes, hand sanitizers are not excluded from this equation, which is the opportunity that many indie brands like to grasp to make a steady customers’ base online.
iii. Segmentation based on the geographical distribution:
On a global scope, North America dominates the hand sanitizer market with a market share of 55% due to the high awareness of the importance of personal hygiene among American and Canadian citizens. Moreover, The APAC region is anticipated to know the highest growth in terms of supply and demand of hand sanitizers especially after the outbreak of the Coronavirus in Wuhan as a first epicenter. Along with an increasing awareness of the importance of hand hygiene in many Asian countries such as China, India, Japan, and Singapore, which is expected to boost growth in the hand sanitizer market in that region.
iv. Segmentation based on end-users:
The economic cycle of the hand sanitizer market comes to an end once it lands in the hands of its end-user which could be a hospital, a household, or multiple other users. In terms of revenue, hospitals take up the largest market share of 62% of the global hand sanitizers, this dominance is expected to persist due to the high and constant needs of the hospital in terms of quick and efficient hand disinfection for the staff’s washing routine and the upkeep of hygiene guidelines as a whole. The multi-use end-users are commonly hotels and restaurants, as well as schools that ought to keep accessible hand hygiene products to their customers/students. However, domestic and personal end-users of hand sanitizers are growing significantly in light of the recent viral outbreak.
The market forecast:
The market of hand sanitizers is expected to grow significantly over the upcoming period, many health centers and institutions make campaigns to sensitize people on the importance of using hand sanitizers to decontaminate their hands from any pathogens and harmful micro-organisms. Following these guidelines, hand sanitizers increased a lot in popularity and found their way into people’s households and pockets. This market is not excluded from being subjected to various trends and dynamics that keep the competitive landscape alive and innovative, consequentially many manufacturers succumb to the major trends of eco-friendly and sustainable formulations, vegan and cruelty-free, also by including skincare benefits and more natural components along the winning point which is related to fragrance and texture by incorporating rich compositions such as Vitamin E, essential oils and vegetal glycerin, or by using natural products with disinfecting properties such as the sugar cane ethanol that has been proven to exterminate up to 99% of germs similarly to an alcohol-based hand sanitizer. However, on top of all these major and undeniable benefits, classical on-the-counter hand sanitizers are still chemical solutions that can create many health complications if not handled appropriately, this point constitutes a major hindrance for the blooming of the hand sanitizer industry, as many people still prefer to use a normal hand wash with water, or a diluted alcoholic liquid to disinfect their hands than spend money on a small hand sanitizer that would not last for many uses. This is why the idea of hand sanitizer packaging needs to be discussed so as to make it both portable and convenient along with being economical and pocket-friendly, all whilst working more on incorporating this trend in the mass medias as to normalize its usage even outside the circumstances of a global sanitary crisis; that would be a measure that can spare humanity the dangers of any future outbreaks.
Antiseptic Hand Sanitizer Market Competition
Key companies operating in this industry are Guangzhou Bluemoon, Walch, Safeguard, Dettol, LION, Kami, Lvsan, Amway, Lifebuoy and JiFro.
• Antiseptic Hand Sanitizer Market Revenue Estimation and Forecast (2020 – 2027)
• Production Estimation and Forecast (2020 – 2027)
• Sales/Consumption Volume Estimation and Forecast (2020 – 2027)
• Breakdown of Revenue by Segments (2020 – 2027)
• Breakdown of Production by Segments (2020 – 2027)
• Breakdown of Sales Volume by Segments (2020 – 2027)
• Gross Margin and Profitability Analysis of Companies
• Business Trend and Expansion Analysis
• Import and Export Analysis
Antiseptic Hand Sanitizer Market Segmentation
Product Outlook (Revenue, USD Million, 2020 - 2027)
• Normal Type
• No-clean Type
Application Outlook (Revenue, USD Million, 2020 - 2027)
Country (Revenue, USD Million, 2020 - 2027)
• United States
• South Korea
• Rest of Asia Pacific
• Rest of Europe
• Rest of South America
Middle East and Africa
• Saudi Arabia
Antiseptic Hand Sanitizer Market Companies
• Guangzhou Bluemoon
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