Media Monitoring Software Market is segmented By Deployment (On-Premises and Cloud-Based), By Offering (Integrated Platform and Standalone Software), By End-User (Large Enterprises and Small and Medium-Sized Enterprises), By Application (Broadcast Monitoring, Social Media Monitoring, Online Monitoring, Print Monitoring) and By Vertical (IT and Telecommunications, Retail and Consumer Goods, Banking, Financial Services, and Insurance (BFSI), Media and Entertainment, Travel and Hospitality, Others) and Region (United States, Canada, Mexico, South America, France, Germany, Italy, Spain, United Kingdom, Russia, China, India, Philippines, Malaysia, Australia, Austria, South Korea, Middle East, Japan, South Africa, Rest of World)
Media Monitoring Software Market size was estimated at $2,260 million in 2020 and is expected to reach $7,236 million by 2028, growing at a CAGR of 13.9% the forecast period of 2021 to 2028.
Media monitoring is the act of gathering and analyzing massive amounts of data from media channels via data mining and data science technology. Additionally, it incorporates public relations software, enabling firms to have a collaborative and good connection with the general public.
Users of media monitoring software receive up-to-date material feeds and activity alerts from a variety of media outlets. These technologies enable public relations teams to monitor media outlets important to their sector and those of clients and business partners. Additionally, users may monitor any media references of the firm, including social networking sites, blogs, and news outlets.
Media monitoring tools are used by marketing and sales teams in businesses across various sectors to spot trends, follow rivals, understand consumer behavior, and map sentiment. In addition, social media monitoring tools are designed to help brands better understand their social media presence, demographic data, and overall reputation.
The constantly growing volume of social media content is significantly advancing the business of media monitoring technologies. Acceptance of these monitoring tools by businesses operating in various sectors, including marketing and communications, to achieve various benefits such as sentiment mapping, competitor tracking, trend identification, and consumer behavior understanding has undoubtedly influenced the markets progression.
The increasing use of cutting-edge SaaS-based monitoring platforms or cloud-based media monitoring tools, such as LexisNexis, Meltwater, and Cision Communications Cloud, is expected to drive the market expansion of these products shortly. Additionally, the growing need for companies to improve their efficiency and performance will increase demand for these technologies. Integrating these technologies into current systems, on the other hand, is an expensive procedure. Therefore, this element may function as a hindrance to development.
Media Monitoring Software Market Growth and Trend
A significant and growing trend in the industry is businesses expanding their social media usage to promote and raise awareness about freshly launched items and services. This is another element anticipated to boost the global media monitoring tools markets growth over the forecast period.
Multiple digital platforms, increased use of media monitoring tools for marketing, a greater emphasis on consumer demands, an increasing number of social media users, and expanding internet penetration are among the reasons that are expected to boost the media monitoring software markets growth. On the other hand, increased investment in creating novel methods for digital marketing would further stimulate different prospects, resulting in the rise of the media monitoring software market over the projection period.
The proliferation of digital platforms such as online newspapers and magazines, e-books, and the advent of social media are all contributing to the worldwide media monitoring software markets growth. Additionally, the growing number of youthful members on different social media platforms like Facebook, Twitter, and LinkedIn and the increasing adoption of smartphones and advancements in mobile apps are projected to drive the worldwide media monitoring tools markets growth.
Media Monitoring Software Market Segmentation
The media monitoring software market is segmented by deployment, offering, end-user, application, and vertical. Based on deployment, the market is segmented into on-premises and cloud-based system. By offering, the market consists of integrated platform and standalone software. By end-user, the market is divided into small and medium enterprises (SME) and large enterprises. Based on application, the market consists of broadcast monitoring, social media monitoring, online monitoring, print monitoring. Based on vertical, the market is divided into IT and telecommunications, retail and consumer goods, Banking, Financial Services, and Insurance (BFSI), media and entertainment, travel and hospitality, others
Media Monitoring Software Market Country Analysis
North America is considered a mature market for account-based marketing solutions, owing to the regions size, technological competence, and strong IT infrastructure. The United States and Canada are the two nations that have contributed the most to the growth of the media monitoring tools industry in North America. However, the Asia Pacific region is expected to expand at an astounding CAGR over the projected period, owing to growing awareness about media monitoring tools and an increasing number of social media users. Furthermore, Europe will overtake the United States as the worlds second-biggest market in the future years, owing to growing awareness of the benefits of media monitoring software.
Media Monitoring Software Market Share and Competition
The major players operating in the global media monitoring software market are Zoho Corporation, Salesforce, Bangkok Digital Services, Brand24 Global, Brandwatch, CARMA International, 20/Twenty by Circus, Digimind, Galaseo, Isentia, Kantar Media UK, Linkfluence, Media Track, Meltwater, Sonar Social Media Monitoring Platform, Socialbakers, and Sprinklr.
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• Data breakdown for every market segment (2021 – 2028)
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• Price analysis of each product type
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Industry Segmentation and Revenue Breakdown
Deployment Analysis (Revenue, USD Million, 2021 - 2028)
Offering Analysis (Revenue, USD Million, 2021 - 2028)
• Integrated Platform
• Standalone Software
End-User Analysis (Revenue, USD Million, 2021 - 2028)
• Large Enterprises
• Small and Medium-Sized Enterprises
Application Analysis (Revenue, USD Million, 2021 - 2028)
• Broadcast Monitoring
• Social Media Monitoring
• Online Monitoring
• Print Monitoring
Vertical Analysis (Revenue, USD Million, 2021 - 2028)
• IT and Telecommunications
• Retail and Consumer Goods
• Banking, Financial Services, and Insurance (BFSI)
• Media and Entertainment
• Travel and Hospitality
Region Analysis (Revenue, USD Million, 2021 – 2028)
• North America
o United States
• South America
o United Kingdom
• Asia Pacific
o South Korea
• Middle East
o GCC C ountries
o South Korea
• South Africa
• Rest of World
Media Monitoring Software Market Companies
• Zoho Corporation
• Bangkok Digital Services
• Brand24 Global
• CARMA International
• 20/Twenty by Circus
• Kantar Media UK
• Linkfluence, Media Track
• Sonar Social Media Monitoring Platform
• United States Media Monitoring Software Industry Research Report
• Europe Media Monitoring Software Industry Research Report
• Asia Pacific Media Monitoring Software Industry Research Report
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