• Report ID : MD1545
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  • Pages : 200
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  • Tables : 90
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  • Formats :

Oats Market size shall reach a value of $11,919.2 Million in 2027, growing with a CAGR of 1.3% during the forecast period of 2020 to 2027.

oats market

Widespread awareness for healthy living, rapid urbanization, consumption of unhealthy food has increased the demand for oats globally. A major shift towards fitness coupled with more expendable income in the hands of the consumer is pushing the market growth. Oats contain high content protein, fibre, vitamins and minerals which help reduce weight and keep fit. Not just limited to physically attributable benefits, the anti-oxidants found in oats help the human body to reduce the chances of incidence of chronic diseases such as diabetes, cardiovascular diseases, obesity and even cancer. The growing realization about the innumerable benefits of oats is driving the product market growth.

Obesity entails long-term repercussions such as cardiovascular illnesses, gallbladder diseases, cholesterol, diabetes, heart-related, breathing issues and even sometimes cancer. The rising number of obese people, increasing health concerns and a bigger youth population are the key drivers of the oats markets as it reduces cholesterol level which eliminates obesity as well weight gain problems.

With high nutritional value oats also find use in bakery products like cookies, bread, muffin, snacks, savoury and many other eatables as a healthy supplement. Oats also offer several flavours, which provides a treat to consumer taste buds, and push the demand from baking segment further. Additionally, further demand for oats can be attributed to the ever-rising population of the working class. The odd working pattern and busy lifestyle of the working population make them crave for a quick meal that is also nutritive. This leads to over-whelming demand from working-class consumers.

The rising number of fitness freaks, gyms, health clubs as well as nutrition experts is creating waves of consumer awareness about the healthy side of oats. This is pushing manufacturers to fund research and development to produce variety oats to attract customers. This may lead to higher retail price because of greater expenditure by these enterprises. However, the rampant promotion of the benefits of oats offline, as well as online, is expected to counter the effect of the above possible threat.

Oats Market Growth and Trends

The key factor contributing to the oats market growth is the increase in urbanization and the consumption of junk food that has heavily impacted the health conditions of the population. The increasing population has started to slowly lean towards a healthy lifestyle which is another important factor contributing to the market growth. Oat consists of high protein, minerals, dietary fiber, vitamins, and carbohydrates and is also rich in antioxidants that help to maintain a healthy lifestyle and develop immunity and strength and is extremely good for one’s body. Consumption of oats helps you fight against various chronic diseases such as diabetes, cardiovascular diseases, and cancer. An increase in the awareness about the benefits of oats is another factor augmenting the increase in the market revenue. 

An important factor contributing to the increasing market growth is the surge in the working population. Hectic lifestyle and long work hours have decreased the consumption of breakfast. A quick and nutritious breakfast that requires very less time of preparation is attracting the working population thus accelerating the oats market demand. Oats are easy to cook and stays fresh for a very long period. Instant oats are majorly used in the making of cookies, bread, and muffins. Oats are available in different flavours, which adds the taste factor resulting in an increase in the oats market growth demand. Also, oats help in the reduction of cholesterol and help decrease obesity which is globally prevalent in huge numbers and hence there is a soaring demand for oats in the market.

However, the major challenge affecting the oats market growth is the presence of substitution products like quinoa, brown rice, corn flakes, and others. 

Oats Market Competition
Key companies operating in this industry are Quaker Oats Company, Morning Foods, General Mills, Richardson International, Grain Millers, Avena Foods, Blue Lake Milling, Natures Path Foods, Inc., Nestle S.A, Kellogg NA Co., Hamlyns Of Scotland, World Finer Foods, Weetabix Ltd., Cargill and Incorporated.

Coverage Highlights
• Oats Market Revenue Estimation and Forecast (2020 – 2027)
• Production Estimation and Forecast (2020 – 2027)
• Sales/Consumption Volume Estimation and Forecast (2020 – 2027)
• Breakdown of Revenue by Segments (2020 – 2027)
• Breakdown of Production by Segments (2020 – 2027)
• Breakdown of Sales Volume by Segments (2020 – 2027)
• Gross Margin and Profitability Analysis of Companies
• Business Trend and Expansion Analysis
• Import and Export Analysis

Oats Market Segmentation
Product Outlook (Revenue, USD Million, 2020 - 2027)
• Groats
• Regular/Flakes
• Powder/Flour
Application Outlook (Revenue, USD Million, 2020 - 2027)
• Food Ingredient
• Bakery & Confectionery
• Healthcare Products
• Personal Care Products
• Other
Country (Revenue, USD Million, 2020 - 2027)
North America

• United States
• Canada
• Mexico


• China
• Japan
• South Korea
• India
• Philippines
• Malaysia
• Australia
• Rest of Asia Pacific


• Italy
• Spain
• France
• UK
• Germany
• Belgium
• Netherlands
• Switzerland
• Russia
• Rest of Europe

South America

• Brazil
• Peru
• Chile
• Rest of South America

Middle East and Africa
• Iran
• Israel
• Saudi Arabia
• Turkey
• Africa

Oats Market Companies
• Quaker Oats Company
• Morning Foods
• General Mills
• Richardson International
• Grain Millers
• Avena Foods
• Blue Lake Milling
• Natures Path Foods, Inc.
• Nestlé S.A
• Kellogg NA Co.
• Hamlyns Of Scotland
• World Finer Foods
• Weetabix Ltd.
• Cargill
• Incorporated


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