Washing powder is market Segmented by product outlook (Revenue, USD Million, 2020 - 2027) of Non-phosphorus and Phosphorus.The Application Outlook (Revenue, USD Million, 2020 - 2027) Home Use and Commercial Use. And Country (Revenue, USD Million, 2020 - 2027) United States, Canada, Mexico, France, Germany, Italy, Spain, United Kingdom, Russia, China, India, Philippines, Malaysia, Australia, Austria, South Korea, Middle East, Japan, Africa, Rest of World.
Washing powders can help people to remove stains in their clothes and sometimes they are used to clean the floor. Washing powder demand is expected to remain stable for the coming years as they an essential for the household. To sustain market share and drive profitability, companies in the washing machine market will need to invest more in liquid detergents that are gaining popularity in todays competitive marketplace.
Washing powder Market size shall reach a value of $159,617.3 Million in 2022 to $225,802.3 Million in 2031, growing with a CAGR of 4.9% during the forecast period of 2022 to 2031.
Growth and Trends
Powder detergent is experiencing steady penetration especially in developing economies as consumers residing there prefer economical products. Besides, a considerable section of the population is based in rural areas, and they prefer powder-based products over other products due to the price being relatively less. The increasing penetration of washing machines, alongside other technological advancements, in developing economies is to be another key driver for demand over the years to come. Industry players are constantly enhancing their products to suit the needs of consumers. Detergent companies have made their products such that they may be used for the washing of clothes in all kinds of washing machines—top loading, front loading, fully automatic, and semi-automatic. In addition, powder detergents are being manufactured in packs of 20 grams, 200 grams, 500 grams, 1 kg, and 2 kg to fit the requirements of those who prefer to purchase in small packets and in bulk. The washing powder market is one of the segments of the FMCG market that still has high growth potential. With increasing number of consumers influenced through advertisements, there is a rapid expansion in the market. Of the available categories of detergents in three forms, namely powder detergent, bar detergent and liquid detergent, powder detergents are widely accepted and hence dominate the market. Although detergent bars are still used in rural areas, they are being replaced by washing powder because of ineffectiveness of bars in comparison with powder. The use of washing powder having added advantage in being easily soluble in water leaves less scope for wastage from use and cleans more effectively without leaving traces of residue fosters its demand at a growing rate.
The introduction of liquid detergent is a potential threat to the washing powder segment of detergents owing to higher convenience of usage in lesser quantities.
The global washing powder market is expected to grow nearly six-fold over the next decade owing to increasing population, urbanization, and rising levels of income. Also, the rising purchase of washing machines is increasing the demand for washing powder worldwide. Despite this positive outlook, the rising popularity and adoption of liquid detergents are posing challenges for companies operating in the washing powder market. As such, companies in the washing powder market are more focusing on selling products through retail stores in rural areas.
Global washing powder market is projected to reach 205.2 billion USD by 2025. Rising demand for washing machines in the developing economies is expected to propel the sector growth. The op laundry detergent brands include Tide, Purex and Surf. These three brands are responsible for nearly half of the market share in the laundry detergent market. The main four companies that control the washing powder market are Proctor & Gamble, Unilever, Church & Dwight and Henkel. The washing powder brands produced by Proctor & Gamble, Unilever and Henkel are targeted towards the middle-class and high-class segment of the consumers whereas Church& Dwight focuses mainly to cater to low-end customers. The increasing disposable income amongst the developing economies has started a new trend in the market where the customers are attracted towards buying products with good quality and better brand reputation. However, consumers from Africa and the Asia Pacific region still prefer products based on its pricing. The rising dominance of e-commerce is expected to be one of the key factors for driving growth in the market, especially within the working class due to convenience and easy accessibility. It is estimated that e-commerce is emerging as the largest distribution channel in the market. The vendors in the US are using product building strategy to increase shares in the market by offering bulk discounts on various products, vendors are also continuously adopting innovative marketing strategies to attract a consumer base. Washing powder market on the basis of application and usage is dominated by the household segment and will continue to enjoy the biggest market share. Vendors in order to increase market penetration establishing manufacturing facilities in the developing economies having huge potential in terms of revenue. Industrial or Institutional segment is expected to grow at a steady rate and is likely to account nearly 42.2%. APAC region is most likely to dominate the global market. The region is expected to grow from 34.9% to 35.9% by 2025 and register growth due to increased competition due to the rising popularity of regional brands. In order to increase the market base, the manufacturers are now opting for sustainable products, the rising demand for biodegradable detergents, manufacturers are using phosphate-free raw materials such as plant and vegetable-based ingredients.
Washing powder Market Competition
Key companies operating in this industry are P&G, Unilever, Henkel, Liby, Kao, Nice, Church & Dwight, Lion, Clorox, NaFine, Lam Soon, Nirma, and White Cat.
• Washing powder Market Revenue Estimation and Forecast (2022 – 2031)
• Production Estimation and Forecast (2022 – 2031)
• Sales/Consumption Volume Estimation and Forecast (2022 – 2031)
• Breakdown of Revenue by Segments (2022 – 2031)
• Breakdown of Production by Segments (2022 – 2031)
• Breakdown of Sales Volume by Segments (2022 – 2031)
• Gross Margin and Profitability Analysis of Companies
• Business Trend and Expansion Analysis
• Import and Export Analysis
Washing powder Market Segmentation
Product Outlook (Revenue, USD Million, 2022 - 2031)
Application Outlook (Revenue, USD Million, 2022 - 2031)
• Home Use
• Commercial Use
Country (Revenue, USD Million, 2022 - 2031)
• United States
• United Kingdom
• South Korea
• Middle East
• Rest of World
Washing powder Market Companies
• Church & Dwight
• Lam Soon
• White Cat
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