The market is segmented by product category (Dairy alternatives, Meat alternatives, Snacks & confectionery, Breakfast cereals & muesli, Ready-to-eat meals, Condiments & sauces, Bakery products, Nutritional supplements), by distribution channel (Organised offline retail (supermarkets, hypermarkets, specialty health food stores, pharmacies), Digital commerce (e-grocery platforms, D2C brand websites, social commerce)), by consumer profile (Committed vegans, Flexitarians, Health-motivated vegetarians, Lactose-intolerant consumers, Plant-based performance nutrition seekers), and by price tier (Economy, Mid-range, Premium).
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